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CASE STUDY

The best sellers have to be showcased smartly so that they entice the customer to sample them…

Forest Essentials,
Mumbai
Where the eyes go, the feet will follow.
We conceptualised the brand outlet design to match to international standards, and yet match Indian consumer habits.

The team at H2O has been professional and diligent. We have completed more than 22 projects with them and it has been a great working relationship during each. We wish them luck in all their future endeavours

Forest Essentials, Mumbai

THE IDEA

This luxury Ayurveda store aims to create an ambience of being immersed in the ancient time. Hand crafted elements have been specifically designed to indulge the customer in the rejuvenating art and craft of the rich Indian heritage.

Visual cues guide you around the store, starting with the gold ribbon representing Ganga on the flooring right from the entry way. The power wall with the map of India, the display of colorful oil flasks and the unique waterdrop light fixture, acts as a high-impact impression vehicle for the brand. The experience table at the center is a unique hands-on Ayurveda workshop space, a manifestation of a by-gone era. The best seller display at the entrance creates a beautiful focal point.

Materials and textures have been carefully thought out to support the rich experience. Himalayan slate and wood give the interiors a natural feel, whereas the brass and gold details around the store add a note of authenticity. Practical details like stone countertops over wood for ease of cleaning only adds to experience.

The decor of this Forest essential store truly taps into the power of nostalgia for the modern day customers.

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