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CASE STUDY

An essential layout gives the customers an engaging experience.

Clinique,
Across india
A minimalist elegance…
White dominates & creates a backdrop for everything else.

THE IDEA

Clinique cosmetics stores are now pretty much ubiquitous in every mall across the globe. In an environment where bold brash branding dominates, shoppers are drawn into the Clinique store by its minimalist elegance.
The spacious, easy to navigate retail locale encourages customers to step inside and linger. White dominates and creates a backdrop for everything else. In a constrained retail space, using furniture that gives maximum visual opacity is the key. To the same end, most of the branding too is displayed on the areas that are unusable for product display. The essential layout and design of this Clinique store is designed to give the customers an engaging experience.

The experience is walk-in – linger – sample… And the walk-in becomes a customer.

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